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Writing for a Website is not like writing a report; you would be better-off thinking of it as an electronic magazine. Write short articles that are self-contained, but written with a house style. 

§         Publish things that solve peoples' problems.

§         Don’t include useless information just because you have it. Remember that readers will skim text, particularly text that doesn't seem too vital, burying the important bits in the middle of padding will allow your reader to overlook it.

§         You do not want to offer your visitors huge blocks of text to scroll through. If you want to post any large documents on the internet site then give us a copy and it will be put up on the site as a downloadable file.

§         One way of getting visitors to return to our site is to let them know which information is changing rapidly, and which areas are being built up.  We will have an area on the site that will let users find out what information has been changed so that they do have to search for updated information.

§         Try to keep information that relates to another organisation to a minimum, include a link to their own web site if possible

Trim down your text. For some reason, people don't like to read web pages. Often, your audience will skim your text, only reading the text of the hypertext links before they hop to their next destination. They don't like to scroll, and they will skip over text that they consider non-essential. Edit your text to the minimum needed to make your point.  A web page should cover a single topic with links branching to related information.  Short, factual, well-written, prose with interesting links seems to attract the biggest audience. Keep your page length as short as possible because long pages keep the user waiting while information is sent to their computer.

 

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Last modified: 08/31/11